Nitya Ayur is a fledgling company in the beauty and herbal space. Currently their product mix is populated with four distinct product lines. Namely, a hair oil line, a hair pack line, a face pack line, as well as a face and body scrub line
Given that this brand is a very new one, their immediate aim is to garner awareness for their brand, build a solid consumer base, and cultivate reliability
Their requirements of Studio Ogaan was to procure brand awareness, a visual identity, and social media presence.
Identity & Packaging, Print, Digital & Web
Logo, Branding & Identity
Website Design & development
Studio Ogaan implemented solutions that assisted the brand Nitya Ayur in their goal of procuring a visual identity and brand awareness by designing a minimalistic logo and packaging for the brand.
Studio Ogaan also set up a website for the brand, and aligned the website with the same visuals and theme of the brand by keeping it minimal and educational while holding the focus on their ingredients.
The visuals of the packaging was done in a way that accurately portrays the theme of the brand while focusing on the key ingredients. This helped in solidifying the brand image with the target base.
Website & Social Media Design
The studio also executed campaigns on social media with the intention of further establishing the brand, spreading awareness, and building a customer base, we did so by employing strategic planning and putting out relevant as well as effective content.