Chande Bakers is an established business and a Bakery food processing unit based in Ahmednagar, Maharashtra.
The brand had good outreach and sales in local stores, but Its family owners wanted to gear up for new-age retail in grocery malls.
Expanding across other larger cities in Maharashtra was also a target.
Not enough effort had been put into branding and identity, and the perception of the brand was small-town, even though their processes and products were at par with known brands.
Print, Digital & Web
Branding & Identity Design
Packaging Design & Production
Website Design & development
Studio Ogaan suggested and implemented a
completely overhauled image and branding for the company.
This included a fundamental rethinking of the brand and its communications.
An all-white brand theme was selected for the brand for maximum visibility on shelves.
High-quality, creative photography of the food products was put at the center of the new identity.
Based on Ogaan’s experience in print and packaging, the product packaging was completely revolutionized.
An all-new logo was created for the brand.
The efforts were complimented with a
cutting-edge international website, and
Web & Mobile
Studio Ogaan also set up a website for the brand, and aligned the website with the same visuals and theme of the brand by keeping it minimal and educational while holding the focus on their ingredients.
Studio Ogaan also provided Chande Bakers with a franchise model strategy in order to expand their established business further.